According to Statista data, Latin America is currently home to approximately 300 million digital shoppers. It is estimated that this figure will increase to more than 20% by 2025.
The year 2022 was dominated by inflation caused by the still-present repercussions of the health crisis, in addition to other situations on a global scale.
As a result, many of the continent’s retail companies were exposed to a complex scenario with the rising cost of living, the increase in the price of important raw materials, problems in the supply chain and more.
Trends
Given the wave of changes and transformations that the industry has undergone in recent years, retailers are working on new strategies to reach consumers with new technologies and innovations that allow them to provide unique experiences to their customers.
Omnichannel
Although many companies continue to put a great deal of effort into developing their e-commerce, the real challenge is to provide omnichannel experiences that adapt to the needs of the new consumer, who demands consistency and agility at every point of contact and stage of purchase.
One way to consolidate this omnichannel approach is by applying the "phygital" concept, which consists of elevating the brand experience by combining physical and digital aspects, complementing the advantages that both can deliver to create deeper and more meaningful interactions with consumers.
The power of automation
Retail is an industry with many different phases and processes, many of which can be facilitated and optimized through automated solutions. With various types of process automation at its disposal, retail can benefit greatly in its productivity and operational efficiency, facilitating routine processes that allow it to focus on other key points of the business.
Artificial intelligence
Consumers demand increasingly personalized experiences and, therefore, it is essential to have tools to predict their behavior. Artificial intelligence and the power of data come into play to dig deeper into people's buying psychology and satisfy their needs in a simple and timely manner.
Meanwhile, AI is also a cornerstone when it comes to easing the burden of the various processes that retailers must carry out on a daily basis. According to Accenture's Technology Vision 2022 study, 76% of retail companies in Chile admit that the use of artificial intelligence (AI) is key to their business. Of these, at least 60% use high-level AI to improve various areas or functions of their business, such as marketing, supply chain management and customer service.
B2B Link: your support for retail transformation
The retail ecosystem works thanks to a constant cooperation between different actors that move each part of the supply chain.
At Evertec, committed to streamlining and facilitating digital transformation for our clients and the ecosystems in which they operate, we combine cutting-edge technology and experience to provide suppliers in the retail sector with a tool that allows them to automate business processes and concentrate the exchange of information with all their customers in one place, eliminating the margins of error in the processing of information.
Thanks to B2B Link, suppliers have the ability to serve a wide range of customers quickly, efficiently and accurately.
Automation within reach of your business
B2B Link is a platform that connects companies with their customers, facilitating the electronic exchange of information, such as: purchase orders, sales and store inventory, Packing List uploads and much more.
For example, every time a purchase order is generated from any of the customer’s sales channels, B2B Link is in charge of receiving it and sending it automatically, in a standardized format, to the company’s systems.
Why Evertec B2B Link?
- Enhance collaboration with your customers by implementing new business practices based on reliable and timely information.
- Scale your business by quickly and efficiently serving a large number of customers.
- Improve the level of service to your customers thanks to the timely entry of information into your systems, without typing and without errors.