According to figures presented by the Colombian Chamber of Electronic Commerce (CCCE), during the first quarter of 2023, online sales totaling COP 15.1 trillion were recorded, which means an increase of 24.1% compared to the first quarter of 2022, and 87.2 million transactions, an increase of 12.9% compared to the first quarter of 2022, a positive behavior for this economic sector in Colombia.
Nowadays, where convenience, security and preservation of the integrity of user data are paramount, digital payment methods emerge as key players to facilitate purchases, providing consumers with a more agile and efficient experience. That is why Mastercard, together with Evertec, announces the arrival in the country of Click to Pay, an innovative technology in the payment ecosystem. This solution simplifies the information needed to process a transaction, ensuring not only an improved experience for the user, but also for businesses. The alliance between the two companies seeks to raise the standards of financial transactions, offering an advanced and secure platform that redefines the way we interact with digital payments.
"With Click to pay shopping experience, our goal is to cultivate user trust by storing their data and making purchases through digital payment platforms. At the same time, we are focused on leading innovation in collaboration with franchises and other leading companies in the industry. This initiative positions us as one of the pioneers in implementing technologies of this type not only in Colombia, but also in several Latin American countries. This approach consolidates us as experts in the e-commerce ecosystem, demonstrating our ongoing commitment to excellence and cutting-edge payment solutions".
"At Mastercard, we are pleased to increasingly expand our value offering and support consumers through advanced and secure payment technologies. Click to Pay is the online payment experience that provides consumers with security, convenience and control, allowing them to pay with just a few clicks."
Click to Pay ensures better user experience
Click to Pay, which functions as an e-wallet for e-commerce, is open and agnostic, meaning that users have the ability to store multiple cards from different brands or franchises. This approach eliminates the need to register information at different merchants, providing a more convenient and efficient experience. When using Click to Pay on the Evertec Placetopay gateway, users are provided with an advanced security protocol known as 3D Secure. This protocol focuses on an authentication process that is activated once the card information has been entered, ensuring the security of the original cardholder. This additional level of security contributes to the user’s peace of mind during transactions.
In addition, by also including tokenization in the operating logic, in case of loss of the previously entered card number, the payment system automatically updates the cardholder’s new card number, ensuring seamless transaction continuity.
Merchants should choose Click to Pay
In order to boost their sales, merchants are adopting online payment systems, and in this context, Click to Pay offers a series of significant benefits. According to Ricardo García Molina, general manager at Evertec Placetopay, “the implementation of services such as Tokenization, Click to Pay and 3D Secure contributes to the reduction of fixed costs for merchants. These savings are achieved through the authentication of each transaction and the use of an agnostic electronic wallet that optimizes costs for merchants by reducing the risk of chargebacks”.
Additionally, in the case of the service provided by Evertec with its Placetopay gateway, the 3DS security protocol not only reduces the risk of chargebacks to minimal levels, but also redistributes liability in the event of fraud. In this scenario, the burden of liability falls on the card-issuing bank, relieving the merchant of potential financial implications. This not only improves transaction efficiency, but also provides merchants with greater security and control over the costs associated with online payments.
By combining Click to Pay with 3DS and Tokenization, Evertec seeks to provide the best experience for the end user and merchants by protecting card information, authenticating the user and streamlining payment with a single click.
With this approach, Evertec positions itself as a company that not only serves the needs of merchants, but also ensures the security and convenience of end users in the online payment environment.
Adicionalmente, en el caso del servicio prestado por Evertec con su pasarela Placetopay, el protocolo de seguridad 3DS no solo disminuye el riesgo de contracargos a niveles mínimos, sino que también redistribuye la responsabilidad en caso de fraude. En este escenario, la carga de la responsabilidad recae en el banco emisor de la tarjeta, aliviando al comercio de posibles implicaciones financieras. De esta manera, no solo se mejora la eficiencia en las transacciones, sino que también proporciona a los comercios una mayor seguridad y control sobre los costos asociados a los pagos en línea.
Al combinar Click to Pay con 3DS y Tokenización, se busca proveer la mejor experiencia para el usuario final y para los comercios al proteger la información de la tarjeta, autenticar el usuario y agilizar el pago con un solo clic.
Con este enfoque, Evertec se posiciona como una compañía que no solo atiende las necesidades de los comercios, sino que también vela por la seguridad y comodidad de los usuarios finales en el entorno de pagos en línea.