The growth of e-commerce driven by the migration of products and services that used to be consumed through traditional channels continues to strengthen the digital sector worldwide.
According to Americas Market Intelligence (AMI), the online sales volumes in Latin America are expected to grow by 29% between 2020 and 2024, until they reach US$580 billion(1), creating a landscape brimming with different business and investment opportunities for merchants. Therefore, we can say that the digitization of sales in Latin America and the world has reached a point of no return.
Having strategic allies that provide online payment platforms with the highest security standards offered in the market is imperative to be part of the transformation of the payment ecosystem.
Placetopay, Evertec’s digital payment platform, provides streamlined and secure payment solutions for all types of industries, over multiple channels, and even without having a website. This payment platform could potentially reduce the risk of fraud through risk engines, KYC (Know Your Customer), and fraud monitoring. In addition, data analysis helps understand the business dynamics to facilitate strategic decision-making in a quick and informed manner.
Microsites, QR codes, and payment links are some of the channels offered by Placetopay to sell and collect online from any device, through any channel, and with every payment method.
Placetopay has the highest international PCI DSS (Payment Card Industry Data Security Standard) certification, version 2.0. This, added to Evertec’s 3DS (Three-Domain Secure) and Scudo systems, makes Placetopay a reliable and secure option to deal with the demanding payment acceptance market.
Currently, Placetopay operates in Colombia, Ecuador, Costa Rica, and Panama. In 2022, Evertec will continue expanding its service offering by implementing its digital payment platform in the markets where it operates like Chile. This means that having a complete solution for electronic transactions with Evertec is possible.
[1] https://www.bnamericas.com/en/features/what-to-expect-from-latam-e-commerce-in-2022