Colombian company leader in the sale of tickets for events. Founded in Medellín in 2014, it offers an online platform and physical points of sale for users to purchase tickets for shows and events easily and securely.
With a customer-centric approach, La Tiquetera stands out for its state-of-the-art technology, high security standards and quality service that meets the needs of both entrepreneurs and buyers.
The challenge
a payment solution
La Tiquetera, a Colombian company pioneer in the online sale of event tickets, was looking for a payment solution that would allow them to:
- Provide a secure and reliable shopping experience: For La Tiquetera, transaction security was a top priority for its users.
- Offer a user-friendly and intuitive interface: To facilitate the purchase of tickets on their website and from any device.
- Secure online transaction processing: Guaranteeing the immediate availability of purchased tickets.
The solution
the positive results
Evertec, with its extensive experience in the market, became the perfect partner for La Tiquetera. Through its online payment platform solutions, Placetopay, it offered its Web Checkout and Payment Link natively integrated with its security solutions: Scudo and 3DS. With this it achieved:
- Optimize the user experience: by integrating a friendly and responsive interface into Web Checkout, which facilitates the purchase of tickets from any device.
- Offer greater flexibility and efficiency: adopting Link de Pagos allowed La Tiquetera to generate customized links for different events and promotions, increasing efficiency and payment options for its customers.
- Strengthen security: through the 3DS protocol and the Scudo anti-fraud solution, they provided an additional layer of protection against online fraud.
The implementation of Evertec’s solutions generated positive results for La Tiquetera:
- Significant reduction in online fraud.
- Business growth and increased sales.
- Increased efficiency in payment processes.
- More agile and satisfactory shopping experience for users.
Lessons learned
- The importance of having a comprehensive payment provider that offers customized solutions tailored to the specific needs of each business.
- The need to prioritize security and fraud prevention to ensure customer confidence and business growth.
The success of the partnership lies in the good attention from Evertec Placetopay and the proper documentation that was shared with us. It has been a joint work that has allowed us to grow and improve processes in order to meet the expectations and needs of all the actors that are part of our ecosystem