The challenge: improving payment experience and connecting with an increasingly digital consumer

With more than 55 years in the market and 49 stores across Costa Rica, TOYS has positioned itself as the country’s leading retailer of toys, collectibles, and baby products, offering a portfolio of over 30,000 items.

In a context where consumers value not only product variety but also simple, fast and benefit driven shopping experiences, TOYS faced the challenge of optimizing its checkout processes, expanding payment flexibility, and simultaneously strengthening its value proposition in a highly competitive market.

Before implementing Zunify, limitations in payment methods made it difficult to execute joint strategies with financial institutions and to activate promotions that encouraged purchases and customer loyalty.

The solution: Zunify as an enabler of a value ecosystem

To address these challenges, TOYS began its relationship with Evertec through Zunify, a payment solution that enables secure, fast, and reliable electronic transaction processing.

Beyond operational efficiency, Zunify became a key enabler of the retail + technology + banking ecosystem, allowing TOYS to work in an integrated manner with banks, cooperatives, and mutuals to deliver direct benefits to consumers.

Thanks to this solution, TOYS was able to implement:

1. Discount coupons in partnership with merchants, banks, cooperatives, and mutuals, encouraging purchases through exclusive benefits tied to specific payment methods.
2. Cashback programs, offered by the merchant in alliance with various financial institutions, creating an additional incentive to increase purchase frequency and ticket size.
3. Integrated marketing actions, including mass communication and area-of-influence marketing, with point-of-sale activations that connected the in-store experience with the digital benefits of payment.

All of this was supported by an agile implementation, with an average time of less than 24 hours to enable new points of sale, along with technical support and training provided by Zunify—key factors for successful adoption.

The results: accelerated growth, higher conversion, and more loyal customers

The combination of optimized payment processes, financial benefits, and coordinated marketing actions had a direct and measurable impact on business performance.

As a result of implementing Zunify, TOYS recorded:

1. More than 10x sales growth, along with significant improvements in conversion and customer recurrence.
2. Higher purchase conversion, driven by easier payments, coupons, and cashback programs.
3. Improved cash flow, thanks to immediate transaction confirmation and better operational control, reducing errors and strengthening internal management.

An ecosystem that fuels growth

For TOYS, the experience confirmed that payment technology—combined with marketing strategies and financial partnerships—is a key driver of growth.

Among the main lessons learned were the importance of staff training and clear, timely communication of promotions to customers, maximizing the impact of each initiative.

Today, TOYS continues to strengthen its operations with Evertec’s support, relying on Zunify not only as a payment solution, but as a platform that connects retail, technology, and banking to create more engaging shopping experiences and sustainable business results.

Zunify allowed us to go beyond the payment. Today we can integrate benefits such as coupons and cashback, work hand in hand with financial institutions, and execute marketing actions that truly impact the customer experience and business growth.

Andrés Liebhaber, Commercial Manager of TOYS Costa Rica